Marketing Stimuli Shopper marketing uses a variety of techniques to make an impression on customers. As the plan is being developed, metrics should be identified that clearly define the goals of the campaign and the measures of success. This kind of last minute appeal to the customer takes many forms depending on the product and the retailer. One common technique is to point customers toward other products they may like based on what they've bought.
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The fruit is known in India as gambooge. It is apparently also an ingredient in some weight loss products as hydroxycitric acid. Oz promoted it and continues to assert that garcinia cambogia is an effective aid to weight loss.